Subscription-based sites and Intranets need to be accessible via login and should present appropriate subject matter based on who the user is. With role-based content you can show your accounting employees one set of information from a page and your sales force a different set of information – from the *same* page.

The same can be done for subscription users giving your business the power to effectively and specifically target users with relevant content.

• Avoid repeating information – create all site content in one file, then choose who sees what
• Maintain optimum security by ensuring no one sees what they shouldn’t